--- title: "Why Choose Hypergility | Trusted Venture Studio | Hypergility" description: "Discover Hypergility's experienced team and proven approach. See why founders trust us for strategic guidance, innovation, and startup growth." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "WebPage", "name": "Why Choose Hypergility | Trusted Venture Studio", "description": "Discover Hypergility's experienced team and proven approach. See why founders trust us for strategic guidance, innovation, and startup growth.", "url": "https://hypergility.com/why-us", "datePublished": "2026-02-25T09:14:55.047397+00:00", "dateModified": "2026-05-17T23:04:56.367901+00:00", "isPartOf": { "@type": "WebSite", "name": "Hypergility", "url": "https://hypergility.com" } }, { "@context": "https://schema.org", "@type": "Article", "headline": "Why Choose Hypergility | Trusted Venture Studio", "description": "Discover Hypergility's experienced team and proven approach. See why founders trust us for strategic guidance, innovation, and startup growth.", "datePublished": "2026-02-25T09:14:55.047397+00:00", "dateModified": "2026-05-17T23:04:56.367901+00:00", "author": [ { "@type": "Person", "name": "Tuli Faas", "jobTitle": "Co-founder" } ], "mainEntityOfPage": "https://hypergility.com/why-us", "citation": [ { "@type": "CreativeWork", "name": "British Business Bank", "url": "https://www.britishbusinessbank.co.uk" }, { "@type": "CreativeWork", "name": "Startup Genome", "url": "https://startupgenome.com" }, { "@type": "CreativeWork", "name": "Companies House", "url": "https://www.gov.uk/government/organisations/companies-house" } ], "publisher": { "@type": "Organization", "name": "Hypergility", "logo": { "@type": "ImageObject", "url": "https://hypergility.com/og-default.jpg" } } }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "How do you actually speed up product-market fit?", "acceptedAnswer": { "@type": "Answer", "text": "We stop you from building features nobody wants. By using lean validation and rapid prototyping, we test core assumptions against real market demand before you burn your seed round. Startup Genome data shows that startups that pivot 1-2 times raise 2.5x more money, so we focus on finding those pivots early through brutal honesty and data." } }, { "@type": "Question", "name": "Is Hypergility a software agency or a consultancy?", "acceptedAnswer": { "@type": "Answer", "text": "Neither. We are a venture studio. Agencies take orders; we take responsibility. We don't just write code; we help shape the commercial strategy, unit economics, and user experience. We function as a fractional co-founder team for ambitious leaders who need high-level execution without the overhead of immediate full-time executive hires." } }, { "@type": "Question", "name": "What kind of founders do you work with?", "acceptedAnswer": { "@type": "Answer", "text": "We work with bold founders and scale-up leaders who have a clear problem to solve but need the technical and strategic engine to build the solution. Whether you are moving from a napkin sketch to a Series A or launching a new internal venture, we provide the momentum needed to ship and scale." } }, { "@type": "Question", "name": "Will you help us get investment-ready?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Investors look for de-risked opportunities. We help you build the evidence base—traction, a solid MVP, and a scalable roadmap—that makes your pitch undeniable. Our approach aligns with the British Business Bank’s focus on high-growth potential, ensuring your technical architecture and commercial logic stand up to rigorous due diligence during a raise." } }, { "@type": "Question", "name": "How do we get started and how long does it take?", "acceptedAnswer": { "@type": "Answer", "text": "We move at founder speed. Once we align on the mission, we can usually spin up a specialized team within days. We don't do three-month discovery phases. We aim for weekly shipping cycles because the only way to know if a product works is to put it in front of a real customer and watch what happens." } } ] } ] --- [![Hypergility](/assets/hypergility-logo-BKOgRT51.png)for bold startups ](/) Services [Startup Grower](https://startupgrower.hypergility.io/)[Website Build](/build-your-website)[Public Sector Bids](/offerings/win-public-sector-bids)[Management Systems & Assurance](/services/management-systems) Who it's for [Are you a bold founder?](/are-you-a-bold-founder)[Innovation Hubs](/partners/innovation-hubs)[Universities](/partners/universities)[Researchers](/personas/researchers) [Why us](/why-us)[News](/news)[Try Startup Grower](https://startupgrower.hypergility.io/)[Contact](/contact) ![](https://aaiqevwzojrlzhxdxxzq.supabase.co/storage/v1/object/public/media-processed/208aae8c-288f-488c-a90e-1fa594925f1d/1772214299344-ffd8ffdb00430008-why-us-hero.webp) # Proven faster product–market fit We've helped founders and scale-ups shape, build and sell ideas worth investing in. Different by design ## Not another incubator. Not another AI wrapper. The first hyperpersonalised venture studio — an AI companion trained on our team and innovation hub partners' playbook for taking ideas from inception to successful realisation, designed to challenge your ideas rather than just agree and give you time to think properly. ### Hyperpersonalised, not generic Where ChatGPT tends to agree with whatever you say, your AI companion shapes itself around your idea, market, traction stage and team — and challenges you when your thinking needs pushing, rather than rubber-stamping it. ### Induced with our domain expertise Your AI companion's every workflow is built on patterns we have refined across 100+ ventures — what actually validates, raises, ships and scales. ### Studio + accelerator + incubator in one We blend the structure of an accelerator, the hands-on build of a venture studio and the patient support of an incubator into a single operating system. ### A Smart, Scalable AI Companion Your AI companion is fast, intuitive, and built to grow with your business — whether you're a startup or scaling business. ### Top Talent, On Demand Instantly connect with vetted experts in tech, design, marketing, and more—whenever you need them. ### Trust & Transparency Every pro is verified, every project is secure, and you stay in control from start to finish. ![Five gold stars rating](https://aaiqevwzojrlzhxdxxzq.supabase.co/storage/v1/object/public/media-processed/208aae8c-288f-488c-a90e-1fa594925f1d/1772214299800-ffd8ffdb00430008-why-us-stars.webp) $1bn exit value investments 100s of businesses grown 80% greater product market fit Built on trust ## ISO 9001 · ISO 27001 · ISO 42001 · Cyber Essentials Independently certified across quality, information security and AI management — with a clear stance on how we handle your data and use AI. ### Proven Expertise Drives Growth From UX and AI to go-to-market and scale-up, our seasoned team supports every stage of your startup journey. ### Expert Help On Demand Access 45+ multi-skilled pros—ready when you are. We match you with the right talent to move faster and smarter, without the overhead. ### Driven by a Can-Do Culture Our self-motivated team brings energy and care to everything we do—reflected in the results we deliver. ### Flexible Pricing. Real Impact Choose a plan that fits your budget and timeline. Start seeing value fast with low-cost, scalable options. ![Close-up of human eye](https://aaiqevwzojrlzhxdxxzq.supabase.co/storage/v1/object/public/media-processed/208aae8c-288f-488c-a90e-1fa594925f1d/1772214300242-ffd8ffdb00430008-why-us-eye.webp) ## Meet the team ![Alicia Crowther](https://aaiqevwzojrlzhxdxxzq.supabase.co/storage/v1/object/public/media-processed/208aae8c-288f-488c-a90e-1fa594925f1d/1772210071760-89504e470d0a1a0a0000000d49484452-bf6245445a718ec8ff96879d241bc2c99ba9f3b8-896x1152.png) ### Alicia Crowther Head of Growth Alicia leads on strategy and growth initiatives at Hypergility. Alicia is a visionary disruptor and strategy leader with over 20 years of experience driving creative change for startups and Fortune 500 giants globally. [LinkedIn](https://uk.linkedin.com/in/alicia-crowther-7909568) ![Konrad Jarocinski](https://aaiqevwzojrlzhxdxxzq.supabase.co/storage/v1/object/public/media-processed/208aae8c-288f-488c-a90e-1fa594925f1d/1772210072253-ffd8ffdb004300080606070605080707-fa0e35b6b7b669962cc2d9f8e15c0dbad29524bd-800x533.webp) ### Konrad Jarocinski Chief Operating Officer + Co-Founder Konrad co-founded Hypergility startup grower and leads our operations team. Konrad has 15 years of experience scaling AI and technology companies from early-stage startups to Fortune 500 companies. [LinkedIn](https://www.linkedin.com/in/konradjarocinski/) ![Dr Matt Ryan](https://aaiqevwzojrlzhxdxxzq.supabase.co/storage/v1/object/public/media-processed/208aae8c-288f-488c-a90e-1fa594925f1d/1772210072508-ffd8ffdb004300080606070605080707-925e9fa5f41ea2b45631708555fa9adeebda2395-800x533.webp) ### Dr Matt Ryan Chief Technology Officer + Co-Founder Matt co-founded Hypergility and leads our technology team. Dr. Matt Ryan is a seasoned Lead Software Developer with expertise in web and messaging systems across sectors including finance, travel, telecom, government, and mobile. [LinkedIn](https://www.linkedin.com/in/matt-ryan-5909382/) ![Ness Daly](https://aaiqevwzojrlzhxdxxzq.supabase.co/storage/v1/object/public/media-processed/208aae8c-288f-488c-a90e-1fa594925f1d/1772210072754-ffd8ffdb004300080606070605080707-224ccff8e251fd0b45b79bd0ee66a4df43006668-800x533.webp) ### Ness Daly Chief Experience Officer Ness leads the customer experience team for research, design and UX. Ness is an accomplished design leader with 24 years in UX, strategy, and research. Formerly Director at Deloitte Digital. [LinkedIn](https://www.linkedin.com/in/vanessa-daly-87923415/) ![Tuli Faas](https://aaiqevwzojrlzhxdxxzq.supabase.co/storage/v1/object/public/media-processed/208aae8c-288f-488c-a90e-1fa594925f1d/1772210073013-ffd8ffdb004300080606070605080707-fab45da34af176931917ead938fee6d8866d8f4c-800x533.webp) ### Tuli Faas Chief Strategy + Governance Officer + Co-Founder Tuli leads the IP strategy and management and AI safety practice at Hypergility. Tuli Faas has over two decades of leadership in legal, IP, and AI governance. [LinkedIn](https://www.linkedin.com/in/tuli-faas-37b8674) ![Cruz Chilaka](https://aaiqevwzojrlzhxdxxzq.supabase.co/storage/v1/object/public/media-processed/208aae8c-288f-488c-a90e-1fa594925f1d/1772210073263-ffd8ffdb004300080606070605080707-c4fb1304fe2379ec19896cc00c4845d64d9d6cc3-800x533.webp) ### Cruz Chilaka Chief Information Officer Cruz leads the information scaling for the on-demand ecosystem at Hypergility. Cruz is a senior IT leader with extensive experience across cloud infrastructure, IT operations, DevOps, cybersecurity, and digital transformation. [LinkedIn](https://www.linkedin.com/in/anthony-cruz-chilaka) ![Mark Preston](https://aaiqevwzojrlzhxdxxzq.supabase.co/storage/v1/object/public/media-processed/208aae8c-288f-488c-a90e-1fa594925f1d/mark-preston-headshot-v10.png) ### Mark Preston Chief Executive Officer + Co-Founder Mark leads the revenue efforts at Hypergility as well as CEO. Mark Preston is a digital product leader and co-founder of Hypergility and Govforms. With over 20+ years of experience, he delivers SaaS and GovTech solutions across sectors. [LinkedIn](https://www.linkedin.com/in/markcpreston) > “The best way to predict the future is to invent it.” — Alan Kay , Computer Scientist ## Our Strategic Advisors ![Don MacMillan](https://aaiqevwzojrlzhxdxxzq.supabase.co/storage/v1/object/public/media-processed/208aae8c-288f-488c-a90e-1fa594925f1d/1772208788680-ffd8ffdb004300080606070605080707-3fd773e663bd8a097962eb8d0d1a30022f6baf13-800x533.webp) ### Don MacMillan Chief Investment Officer + Co-founder Don is coaching Hypergility's leadership team in fast scaling, rapid growth and transformation. Don is a global executive and chairman with a track record in telecoms, cloud, and software. He's led startups to industry leadership and held key roles at Compaq/HP, Motorola, Autodesk, and NTT. [LinkedIn](https://www.linkedin.com/in/donaldmacmillan) ![Mark Rayner](https://aaiqevwzojrlzhxdxxzq.supabase.co/storage/v1/object/public/media-processed/208aae8c-288f-488c-a90e-1fa594925f1d/1772208789263-ffd8ffdb004300080606070605080707-523122b2b5be1350b9dca1646c80115632b90e29-800x533.webp) ### Mark Rayner Board Member + Investor + Fund Manager Mark advises Hypergility in what great investments look and feel like. Mark is a founder, CEO, and growth strategist with a global track record in scaling businesses and exit values of $1bn achieved. He leads Create Scale and holds multiple board roles. [LinkedIn](https://www.linkedin.com/in/markraynera) ## Wider team ecosystem of on demand pros 45+ and growing fast ### Tech and AI Developers + Devops ### Researchers + Behavioural Specialists ### Data Scientists + AI Prompt Engineers ### Content + Marketing + Brand ### UXers + Designers ### Sales Agents + Event Planners ![Refer your founders. Co-deliver with us.](/images/ecosystem-hero.webp) For the new innovation ecosystem ## Refer your founders. Co-deliver with us. Innovation hubs, universities, accountants, lawyers and investors — we slot into the support stack you already provide. ### Innovation hubs & accelerators Add our hyperpersonalised AI tooling and operator team to your cohort — without rebuilding curriculum. ### Universities We support tech transfer offices, spinouts and student venture programmes — turning research and ideas into investable companies. ### Accountants & advisors Send pre-funding founders to us for cap table, SEIS/EIS prep and R&D-ready record-keeping. We hand them back funding-fit. ### Lawyers We sequence the commercial, IP and corporate work alongside product and traction — so paperwork actually matches the business being built. ### Investors We de-risk pre-seed deal flow: validated ideas, clean cap tables, advance assurance in hand, founders battle-tested by our studio. ## Building Hypergility in public. If this sounds like the team you want to work with, we're hiring collaborators using Signal Equity. [See open roles](/join-us) Talk to us ## Got questions? Let's get specific. Book a 30-minute call. We'll map your situation and show the fastest next step. [Book a call](/contact) ## FAQs ### How do you actually speed up product-market fit? ### Is Hypergility a software agency or a consultancy? ### What kind of founders do you work with? ### Will you help us get investment-ready? ### How do we get started and how long does it take? Next step ## Ready to move? Try Grower or book a call — whichever feels right. [Try Grower](https://startupgrower.hypergility.io/)[Book a call](/contact) TL;DR - We cut through the noise to build products people actually pay for. - No bloated teams or consultant slide decks, just rapid execution and validation. - We help you reach product-market fit faster by skipping common startup traps. - Get a partner that thinks like a founder, not an agency. - Strategic guidance designed to make your idea investment-ready and scalable. - Proven track record of helping scale-ups shape and sell high-value innovations. ## Sources 1. [British Business Bank](https://www.britishbusinessbank.co.uk) 2. [Startup Genome](https://startupgenome.com) 3. [Companies House](https://www.gov.uk/government/organisations/companies-house) Trusted by clients & partners ## Clients and partners we work with [![Sussex Innovation](/trusted-logos/sussex-innovation.png)](https://www.sussexinnovation.co.uk/)[![Aqueous Digital](/trusted-logos/aqueous-digital.png)](https://www.aqueous-digital.co.uk/)[![The Growth Orchard](/trusted-logos/growth-orchard.png)](https://thegrowthorchard.co.uk/)[![GovForms](/trusted-logos/govforms.png)](https://govforms.co.uk/)[![SITA](/trusted-logos/sita.png)](https://www.sita.aero/)[![University of Sussex](/trusted-logos/university-of-sussex.png)](https://www.sussex.ac.uk/) As seen at ## Where we show up in the community [![BrightonAI Show and Tell](/trusted-logos/brightonai.png)](https://brightonai.org) Certifications ## Standards we are independently certified against [ ![ISO 9001 Badge](/assets/iso-9001-DeXtyob9.svg) ISO 9001 Quality Management ](/we-are-iso-9001-company-certified)[ ![ISO 27001 Badge](/assets/iso-27001-BiHzm-R-.svg) ISO 27001 Information Security ](/we-are-iso-27001-company-certified)[ ![ISO 42001 Badge](/assets/iso-42001-WNouqNfX.svg) ISO 42001 AI Management System ](/we-are-iso-42001-company-certified)[ Cyber Essentials UK Cyber Security ](/we-are-cyber-essentials-certified)[ Cyber Essentials Plus Independently verified ](/we-are-cyber-essentials-plus-certified) [![Hypergility](/assets/hypergility-logo-BKOgRT51.png)](/) People and our AI companion — challenging you, not just agreeing Making ideas investable For founders — we help you shape it, set it up, build it and monetise it. [Try Grower](https://startupgrower.hypergility.io/)[](https://www.linkedin.com/company/hypergility) #### Starting out Lane overviews - [Starting out](/starting-out) - [Are you a bold founder?](/are-you-a-bold-founder) - [The Startup In You](/the-startup-in-you) - [Resources in play](/resources-in-play) Stepping up - [Overview](/stepping-up) - [Researchers](/personas/researchers) - [Sales rainmakers](/personas/sales-rainmakers) - [Tech wizards](/personas/tech-wizards) - [Domain experts](/personas/domain-experts) - [Creative designers](/personas/creative-designers) - [Voluntary redundancy](/personas/voluntary-redundancy) - [Retiring, not done](/personas/retiring-not-done) No job, need a path - [Overview](/no-job-need-a-path) - [Made redundant](/personas/made-redundant) - [End of contract](/personas/end-of-contract) - [Mutually parted ways](/personas/mutually-parted-ways) - [Resigned](/personas/resigned) - [Pushed out, can't get back](/personas/pushed-out-cant-get-back) - [Overqualified / age barriers](/personas/overqualified-age-barriers) - [Returning after a break](/personas/returning-after-break) - [Retired, need income](/personas/retired-need-income) - [Never employed](/personas/never-employed) - [Grads, no offers](/personas/grads-no-offers) Fitting it in - [Overview](/fitting-it-in) - [Students / college](/personas/students) - [Side hustlers](/personas/side-hustlers) - [Work returners](/personas/work-returners) - [Career changers](/personas/career-changers) - [Family duties](/personas/family-duties) - [Health / disability barriers](/personas/health-disability-barriers) - [Post-prison](/personas/post-prison) - [Underrepresented founders](/personas/underrepresented-founders) #### Resources in play Lane overviews - [Resources](/resources) - [Roadmap](/roadmap) - [News & insights](/news) Short runway - [Overview](/short-runway) - [Cash crunch](/personas/cash-crunch) - [Turnaround / restructure](/personas/turnaround) - [Distressed](/personas/distressed) - [Preserve, or pivot](/personas/preserve-or-pivot) Resourced and reloading - [Overview](/resourced-and-reloading) - [Successful exiters](/personas/successful-exiters) - [Go-again success seekers](/personas/go-again) - [Post-raise reset](/personas/post-raise-reset) - [Pre-series A](/personas/pre-series-a) - [Grant-funded R&D](/personas/grant-funded-rd) - [Money inheritors](/personas/money-inheritors) Struggling with investors - [Overview](/struggling-with-investors) - [Pitch isn't landing](/personas/pitch-not-landing) - [Wrong room, wrong investors](/personas/wrong-room) - [Term-sheet stalled](/personas/term-sheet-stalled) - [Bridge or down-round](/personas/bridge-or-down-round) - [Post-rejection reset](/personas/post-rejection-reset) #### Startup Grower - [Grower overview](/grower) - [Validate](/grower/validate) - [Pitch](/grower/pitch) - [First customer](/grower/first-customer) - [Brand site](/grower/brand-site) - [Open Grower app](https://startupgrower.hypergility.io/) - [Website Build](/build-your-website) - [Public Sector BidsLater ](/offerings/win-public-sector-bids) - [All offerings](/all-offerings) - [Pricing](/pricing) - [Roadmap](/roadmap) #### Capabilities - [AI safety](/ai-safety) - [R&D claims](/rnd-claims) - [Smarter IP](/smarter-ip) - [Trust & certifications](/trust) #### Company - [Privacy](/privacy-policy) - [Cookies](/cookie-policy) - [Terms](/terms-of-use) - [Use policy](/use-policy) - [ICO registration](/ico-registration) - [AI ethics](/ai-ethics) - [IP statement](/ip-statement) - [Image attribution](/image-attribution) #### Company - [Home](/) - [What we do](/what-we-do) - [Why us](/why-us) - [Contact](/contact) - [News](/news) - [Roadmap](/roadmap) - [Sitemap](/sitemap) - [llms.txt](/llms.txt) - [Trust & certifications](/trust) #### How we work [ Do it yourself Self-serve with Grower ](/do-it-yourself)[ Do it with you Coaching & expert sprints ](/do-it-with-you)[ Do it for you Done-for-you delivery ](/do-it-for-you)[ Do it with a partner Vetted specialist network ](/do-it-with-a-partner) #### Offerings Tap any card for the dedicated page. Status shown on each. Launch sequence — earliest to latest Live shipping today — buy or book now › Next in build, launching soon › Later scheduled, design stage › On radar validated demand, no date yet [Shape](/shape) Pressure-test the idea - [Is my idea any good?Live ](/offerings/is-my-idea-any-good) - [Bootstrap your runwayLive ](/offerings/bootstrap-your-runway) - [Validate fastLive ](/offerings/validate-fast) - [Size the prizeNext ](/offerings/size-the-prize) - [Competitor intelligenceNext ](/offerings/competitor-intelligence) - [Nail the pitchLive ](/offerings/nail-the-pitch) [Set-up](/set-up) Get the foundations right - [Incorporate & structureLive ](/offerings/incorporate-and-structure) - [Cap table & equityNext ](/offerings/cap-table-and-equity) - [Tax-efficient share schemesOn radar ](/offerings/tax-efficient-share-schemes) - [Claim R&D creditsLive ](/offerings/claim-randd-credits) - [SEIS/EIS advance assuranceLater ](/offerings/seis-eis-advance-assurance) - [Signal EquityNext ](/offerings/signal-equity) [Build](/build) Ship what customers want - [Ship the productLater ](/offerings/ship-the-product) - [Get found onlineNext ](/offerings/get-found-online) - [Win grants & innovation loansLater ](/offerings/win-grants-and-innovation-loans) [Monetise](/monetise) Turn traction into revenue - [Win first customersNext ](/offerings/win-first-customers) - [Pricing & business modelNext ](/offerings/pricing-and-business-model) - [Buyer-ready sales decksNext ](/offerings/buyer-ready-sales-decks) - [Activate IP for partnershipsLive ](/offerings/activate-ip-for-partnerships) - [Win public sector bidsLater ](/offerings/win-public-sector-bids) - [C-suite distribution networkOn radar ](/offerings/c-suite-distribution-network) #### Partner network Advisors & Professionals - [Accountants & advisors](/partners/accountants) - [Lawyers & legal advisors](/partners/lawyers) - [Agencies & consultants](/partners/agencies-and-consultants) - [Independent consultants](/for-consultants) Capital & Community - [Investors, angels & syndicates](/partners/investors) - [Founder communities & networks](/partners/communities) - [Trade associations](/partners/trade-associations) Innovation & Education - [Universities & TTOs](/partners/universities) - [Innovation hubs & incubators](/partners/innovation-hubs) - [Accelerators](/partners/accelerators) - [Tech & integration partners](/partners/tech-and-integration-partners) Workforce Transitions - [Outplacement agencies](/for-outplacement-agencies) - [HR & redundancy teams](/for-employers-redundancy) #### Registered Hypergility Hypergility Ltd & Hypergility Innovations Ltd [help@hypergility.com](mailto:help@hypergility.com) Trading address Science Park Square Brighton BN1 9SB Registered office 66 Paul Street London England EC2A 4NA #### Independently certified [![ISO 9001](/assets/iso-9001-DeXtyob9.svg)ISO 9001 ](/we-are-iso-9001-company-certified "ISO 9001")[![ISO 27001](/assets/iso-27001-BiHzm-R-.svg)ISO 27001 ](/we-are-iso-27001-company-certified "ISO 27001")[![ISO 42001](/assets/iso-42001-WNouqNfX.svg)ISO 42001 ](/we-are-iso-42001-company-certified "ISO 42001")[CE Cyber Essentials ](/we-are-cyber-essentials-certified "Cyber Essentials")[CE+ Cyber Essentials Plus ](/we-are-cyber-essentials-plus-certified "Cyber Essentials Plus") © 2016 - 2026 Hypergility Ltd. All rights reserved. © 2024 - 2026 Hypergility Innovations Ltd. All rights reserved. We use cookies to improve your experience and analyse site traffic. You can manage your preferences or read our [Privacy Policy](/privacy-policy). Accept AllReject Non-EssentialManage Preferences