What's included
A new website
Clean, fast, on-brand, and easy for your team to edit.
Moving your existing site
Switch platform without losing the visitors and rankings you've already earned.
Business email that arrives
Properly set up so your email reaches inboxes, not spam folders.
How it works
Step 1
Talk it through
What the site needs to do, who it's for, and what to bring across.
Step 2
Plan the pages
The pages you need, what each one should say, and how buyers will find them.
Step 3
Build it
Fast, on-brand, easy to edit, and designed to be found.
Step 4
Go live safely
Move your site and email across without breaking anything or losing rankings.
Step 5
Keep it healthy
Optional ongoing care: updates, monitoring, small changes, security.
What we optimise for: SEO, AEO & GEO
Structuring content for both humans and machines is the thread that runs through all three — it's most of the day-job.
SEO — Get found on Google
When someone searches for what you do, your site shows up. Not "rank #1 guaranteed" — just being properly visible for the searches that matter to your buyers.
AEO — Be the answer, not just a link
When someone asks Google, Siri, Alexa or a voice assistant a question, the answer that gets read out comes from somewhere. We write and structure your pages so the answer comes from yours — clear, direct, in the format assistants can lift and read aloud.
GEO — Get recommended by AI
When a buyer asks ChatGPT, Claude, Perplexity, Gemini or Copilot "who should I use for X?", GEO is the work that makes your business one of the names suggested. A big part of that is structuring content the way AI tools actually consume it — clear claims, clear sources, clear comparisons.
Three ways to build it
Pick the level of visibility you're aiming for. Price on application for all three.
Tier 1 · SEO
Discoverable
Get found on Google. Your site shows up for the searches your buyers actually use. The basics done properly so Google trusts the site. Set up so you can see what's working from day one. If we're replacing an existing site, you keep the visitors you've already earned. Price on application.
Tier 2 · SEO + AEO
Answerable
Everything in Discoverable, plus pages written and structured so voice assistants and Google's answer boxes can read them aloud. A clear, direct answer near the top of every important page — no fluff. Tracking so you can see which questions you're winning. Price on application.
Tier 3 · SEO + AEO + GEO
Recommended
Everything in Answerable, plus the work that gets you suggested by name when buyers ask AI for a recommendation. Your brand made visible to the sources AI tools learn from. Original, useful content the AI tools want to quote. Monthly check on whether ChatGPT, Claude, Perplexity, Gemini and Copilot are recommending you — and to whom. Price on application.
Keep your position: Defend
Getting cited once isn't the finish line — AI answers shift week to week. The Defend retainer tracks where you stand and fixes what slips before it costs you enquiries.
Monthly tracking across the lot
ChatGPT, Claude, Perplexity, Gemini, Copilot and Google — one report, plain English. A clear before/after view: are more buyers' questions returning your name this month than last?
Maintenance to hold the position
We fix what drops — content, structure, signals — before it costs you enquiries. A short monthly read-out in plain English, not a 40-tab dashboard. Price on application.
This is a patient investment. The two curves move at different speeds — here's what to expect from each.
Search engines (Google) — slow and compounding
Weeks 0–4
Foundations
Site live and indexed. First traffic on long-tail searches.
Months 1–3
Early signal
Pages start ranking for less-competitive terms; first visible movement.
Months 3–6
Compounding
Rankings broaden; enquiries from search pick up.
Months 6–12
Position
Consistent visibility on the searches your buyers actually use.
AI assistants — faster early, slower to "recommended"
ChatGPT, Claude, Perplexity, Gemini, Copilot.
Days–Weeks
First citations
Perplexity and Copilot retrieve live web results, so well-structured new pages can be cited almost immediately.
Weeks–Months
Broader mentions
Gemini and ChatGPT browsing pick you up for questions your content directly answers.
Months 3–9
Recommended by name
Being one of the names suggested when a buyer asks "who should I use?" — months of signal-building, not days.
Ongoing
Held, not won once
AI answers shift week to week. The Defend retainer keeps you in the answer.
What affects both curves: how competitive your market is, how often you publish, the strength of your existing brand, and which tier you take on (Discoverable → Answerable → Recommended).
What we will not do: promise a specific ranking, a specific date, or "guaranteed #1 in ChatGPT". Anyone who does is selling you something that doesn't exist.
What we will do: track both curves monthly so you can see the progression in plain English.
If you're the technical buyer, here's the shape of the work — not the recipe.
Modern, accessible build
Core Web Vitals taken seriously.
On-page structure
Internal linking and structured data done properly.
Clean migration
Full URL map so existing rankings transfer.
Business email
Security records that protect deliverability.
Analytics & search tooling
Configured so decisions are based on real data.
Content structure
Built for both traditional search and AI/LLM ingestion.
Ongoing monitoring
Google, voice, and the major AI assistants.
We keep the exact tools, schemas and playbooks under the bonnet — that's the bit you're paying for.
