How do the economics of a partnership with Hypergility work?

We steer clear of vague commission models. Partnerships are built on clear revenue splits or equity participation in the ventures we co-build. For high-growth projects, we ensure your agency is compensated for delivery while retaining an interest in the asset's long-term value, moving past the standard 15-20% referral fee typical in industry service agreements.

What kind of IP is suitable for productisation?

We look for proprietary frameworks, data sets, or tactical workflows that have proven success across multiple clients. If you have a repeatable process that currently requires 40+ hours of manual work but could be automated through a SaaS interface, that is a prime candidate for our venture building model and IP commercialisation strategy.

Does this require us to stop servicing our existing clients?

Not at all. We complement your core business. You continue providing high-touch strategic or creative services while we handle the heavy lifting of technical product development and venture architecture. This allows your team to focus on client outcomes while we build the scalable platform underneath your methodology.

How do you protect the intellectual property we bring to a venture?

IP protection is hardcoded into our governance. We use standard UK intellectual property frameworks to ensure that while the venture owns the product, your agency’s underlying 'secret sauce' remains yours or is properly licensed. We follow IPO guidelines to ensure all contributions are legally ringfenced, protecting your firm's most valuable intangible assets from day one.

What is the typical timeline from partnership to a live product?

We move at founder speed, not corporate speed. Most joint ventures move from a discovery phase to a Minimum Viable Product in 12 to 16 weeks. We focus on rapid prototyping to validate the product-market fit before scaling, ensuring we don't waste time or capital on features that don't drive immediate client value.